Buying Five Star Book Reviews – is it a smart marketing strategy?

As I discussed in yesterday’s blog post, some companies have discovered that when it comes to online reviews, buying fake positives is not such a terrific idea. For trade publishers, paying for reviews is nothing new. Of course, they will probably insist they only buy honest reviews. 

The only time I have come close to buying a review was in a Goodreads group, where I gave away eBooks in exchange for an honest review. It was all very public - a Goodreads group designed for this specific purpose. My goal was not to rack up hundreds of reviews – just ten so I could advertise on a few sites that require a minimum number of book reviews before they will consider taking my ad.

I personally don’t believe buying hundreds of positive reviews will help book sales. I know of several authors who do very well, yet have relatively few reviews.  It doesn’t take an Internet wizard to look at an author’s ranking on Amazon to get an idea of what he or she does. 

Personally, the reviews I most covet are unsolicited ones from strangers – people I have never met before. I especially liked a recent three star review I received on Goodreads for While Snowbound. The reviewer said some very positive things about the book, and the only negative she wrote was “However, some things in the story tend to be a bit predictable.”

I was totally okay with that comment, for one thing, she was right. While Snowbound is from my Sensual Romance Series and I tell my readers books from that series are love stories with sexual tension and happy ending.  So, in that respect they are predictable.

I also received a one star review over at Amazon, on After Sundown, which didn’t bother me. The reviewer wrote: “The writing style could not make up for such an unlikeable character.” I rather took it as a backhanded compliment. She slammed my character, not my writing.

She was also right, the male protagonist was a bit heavy handed and jerky in the beginning of the story, and had she stuck around (she didn’t finish the book) she would have witnessed his transformation. But I totally get not finishing a book if you find one of the main characters unlikable; I have done that myself.

The only reviews I dislike are fake ones – good or bad. I received an odd five star, where I wondered if the reviewer was just making up stuff to build up his number of reviews. In that case, I am just relieved he didn’t choose mine as a one star.

Fake One Star Reviews? (Part 1 of 5 Posts)

We all hear about those fake five-star reviews, where authors write or get friends or family to write positive reviews. Readers are naturally skeptical of five star reviews, taking what they say about the book with a hefty dose of salt.

But what about nasty one star reviews? Are readers as skeptical about those? If you aren’t, you should be.  I have a nasty one star review on The Senator’s Secret. I know who wrote the review. I know he didn’t read the book. I know he is a he, in spite of the fact the review appears to be written by a woman. I also know I pissed him off in the KDP publisher forum – where he was shamefully promoting his book, aka spamming. Yes, he is another author.

I used to regularly post in Amazon’s KDP forum. It is a place to share information on self-publishing - not a place to pitch your book. Unfortunately, lots of folks troll the boards hawking their wares.

The post that got me in trouble – and earned me my one star review was:

We all understand your excitement at publishing your book. Yet, I think you have a misunderstanding of the KDP forum.  We are your fellow indies. While some of us might someday buy your book, this forum is not comprised of your customer base. This forum is a great resource for Indies – a place where we can share information, learn from others, and connect with others who self-publish. There are thousands of us. Can you imagine how useless this forum would be if everyone continually spammed threads about their books? 

I’ll tell you tomorrow a little more on how I know the writer I directed this post to is the same one who wrote the one star review.
(Click here for part 2)

A One Star Review I'm Okay With

I received my first Amazon one star review on After Sundown. I’m not really upset, because the reviewer didn’t slam my writing, and I suppose his/her comment “The writing style could not make up for such an unlikeable character” might be taken as a backhanded compliment.

The reviewer is right, Cole, the male protagonist (whom I would not term the hero of the story, as the reviewer did) behaved like a jerk. It’s true he molested Kit, the female protagonist on the dance floor – yet she never said no, and from his perspective and considering the situation and her reaction, he reasonably assumed she wanted his attention.

Did he almost rape her? Sort of. The reviewer stopped reading at that point.

I never said my books were politically correct. Was his behavior totally inappropriate? Yes.

For the record, the story doesn’t condone date rape – yet it does feature a character who almost commits it.

I might argue Cole confronted his dark side; horrified at his own behavior. But I could only push that argument so far. Sure, he experienced a revelation and regretted being such a jerk. But he didn’t completely change his ways, and much of his behavior later in the story is not politically correct.

But like I said, I never promised political correctness.